The staff's Facebook account must have admin permission on the Business Manager and Facebook page associated with the Shopify store to be able to successfully connect to Facebook and Instagram by Meta. If staff need to use Facebook and Instagram by Meta, then they need to connect to Facebook and Instagram by Meta in their Shopify admin, using their own Facebook account. If staff set up the channel in their Shopify admin, then Facebook and Instagram by Meta is displayed to all other staff but it won't appear as connected.
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